The European Marketing Academy, or EMAC, has been a leading society for individuals interested in marketing theory and research since 1975. With more than 1,000 members in 57 countries, EMAC provides a network for marketing professionals aiming at disseminating information and encouraging international exchange – both within and beyond Europe. The EMAC's quarterly International Journal of Research in Marketing (IJRM) shapes debate in the field and disseminates groundbreaking new knowledge to marketing scholars and practitioners worldwide. For more information on EMAC, please contact:
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McKinsey & Company
For more than 75 years, the top management consulting firm McKinsey & Company has been helping its clients achieve distinctive, substantial, and lasting improvements in their performance. The marketing professionals in McKinsey's Marketing & Sales Practice enhance the firm's traditional strengths in strategy and organization with deep expertise in branding, customer insights, customer relationship management, pricing, and sales and channel management.
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