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Marketing Dissertation Award

A new generation of marketing experts is developing the theories and tools that will shape the future of our field. The Marketing Dissertation Award, initiated by EMAC and McKinsey & Company, recognizes and encourages this emerging talent.

This distinguished award was presented for the seventh time on May 28 at the EMAC conference in Leuven. The winner of the 2015 EMAC McKinsey Marketing Dissertation Award was Eva Anderl for her disseration "Mapping the customer journey: a graph-based framework for online attribution modeling" which she submitted to University of Passau, in Germany

Increase the reach of your dissertation – apply for the Marketing Dissertation Award.

Submissions for the 2016 award are being accepted online from fall 2015.